TABLE OF CONTENTS
Page
TITLE OF INDIVIDUAL FINAL PROJECT…………………....... i
APPROVAL OF THE EXAMINATION COMMITTEE.................. ii
MOTTO................................................................................................... iii
DEDICATION...................................................................................…. iv
ACKNOWLEDGEMENTS..............................................................…. v
Student Statement of Original Authorship............. vi
TABLE OF CONTENTS..................................................................…. vii
APPENDICES……………………………………………………….. ix
ABSTRACT.......................................................................................…. x
I. INTRODUCTION
1.1 Background.................................................................................…. 1
1.2 Objective.....................................................................................…. 3
1.3 Significances...............................................................................…. 3
II. REVIEW OF RELATED LITERATURE
2.1 Short Overview of Travel Agency...............................................… 4
2.2 Management of Travel Agency...................................................… 4
2.2.1 The Human Resource Management of Travel Agency….… 5
2.2.2 Structure of Organization………………………………. … 5
2.3 Marketing of Travel Agency…………………………………….. 6
2.3.1 Marketing Strategy of Travel Agency…………..…………. 7
2.4 The Regulations of Legal Permit to Establish Travel Agency…… 10
III. METHOD
3.1 Data Collecting Methods..............................................................… 11
3.2 Establishing a Travel Agency........................................................... 12
3.3 Developing an Organization Structure............................................. 13
3.4 Selecting Market Segment…………………………………...... … 13
3.5 Developing Product of Tour Package…………………………… 13
3.6 Developing Marketing Strategy…………………………….......... 14
IV. DISCUSSION AND RESULT
4.1. Short Profile……………………………………………………. 16
4.1.1 Name of the Company…………………………………….......... 16
4.1.2 Vision of Loka Puspa Tour and Travel…………………………
4.1.3 Mission of Loka Puspa Tour and Travel……………………….. 16
4.1.4 Objectives of Loka Puspa Tour and Travel…………………….. 17
4.2 Market Segmentation of Loka Puspa Tour and Travel……… …. 17
4.3. The Location and Facilities of Loka Puspa Travel Agency…...... 17
4.4 The Process of Legal Permit to Establish
Loka Puspa Tour and Travel…………………………………… 18
4.5 The Organization of Loka Puspa Tour and Travel……………... 18
4.6 Products of Loka Puspa Tour and Travel……………………… 19
4.7 The Marketing of Loka Puspa Tour and Travel……………….. 21
4.8 Business Analysis……………………………………………… 24
4.8.1 The Investment of Loka Puspa Tour and Travel………………. 24
4.8.2 Feasibility Analysis……………………………………………. 25
4.8.3 Break Even Point………………………………………………. 27
V. CONCLUSION AND RECOMMENDATION
5.1 Conclusion.................................................................................... 28
5.2 Suggestions..…………………………………………………... 28
5.2.1 English Study Program………………………………………... 28
5.2.2 Student of English Study Program…………………………… .. 29
REFFERENCES
APPENDICES
Appendix 1 The Map of Loka Puspa Tour andTravel
Appendix 2 The Facilities and The Activities of Loka Puspa Tour and Travel
Appendix 3 The Permit Registration Form
Appendix 4 The Itinerary Tour Package to Bali (3 days 2 nights, “1 nights in hotel”)
Appendix 5 The Itinerary of Tour Package To Bali (3 days 2 nights, “2 nights in hotel”)
Appendix 6 The Itinerary of Tour Package to Jogja
Appendix 7 Loka Puspa Packages to Jakarta-Bandung-Jogja
Appendix 8 Loka Puspa Tour Packages to Jawa Timur
Appendix 9 Loka Puspa Tour Packages to Wali Lima
Appendix 9 Loka Puspa Religious Tourism to Wali Lima – Madura
Appendix 10 Loka Puspa Religious Tourism to Wali Delapan
Appendix 10 Loka Puspa Religious Tourism to Wali Songo Lengkap
Appendix 11 The list of Hotels, Restaurants
Appendix 12 The Methods to Calculate the Prices of Packages
Appendix 13 The activities of costumers to wali lima-madura
Appendix 14 Processed Manages the Customer to Wali Lima
Appendix 15 The Time Table
Appendix 16 The Budget