ABSTRACT
Kholiq, Agus. Putra, Galang Perdana Rusiadi. Rukaiya, Siti Ika. Mamnu’ah, St Hidayatul, Ernawati, Deni, March 2011 “Establishing Loka Puspa Tour and Travel”. Report of Skill Application Project, English Study Program, Language, Communication and Tourism Department, State Polytechnic of Jember.
The Supervisors:
1. Agus Wijayanto, S.Pd.,MA.,Dev.
2. Agus Setia Budi, S.Pd.,M.Pd.
This report of skill application final project of establishing travel agency was selected due to the wide opportunities of travel business and the newness of the idea in English Department. The objectivities of this project where to open job opportunity, to prepare ourselves to be independent entrepreneur and to provide alternative better but cheaper travel and tour services to the people in Jember. During the project implementation, we developed several products of tour packages. We chose demographic segmentation to select our market and promoted our products to the market by using some marketing strategies, namely personal selling spreading brochures, and online promotions via Facebook. The result of our project was very promising, from four presentations we made, we could sell one product. We could not get more customers within the project because, we had a limited time and we did not yet have good management skill. However this project would be successful in the future.
Keyword: Establishing Travel Agency
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